Services
Design Direction
3D Modelling
3D Texturing
3D Surfacing
3D Animation
Export
Google for Games — Building an Interactive World
Google launched a new platform for developers — Google for Games — and needed a way to bring it to life online.
Together with Beyond and Google, we crafted a low-fi, 3D world inspired by classic video games.
→ Designed a playful, interactive universe
→ Built file-size-light assets optimized for the web
→ Ported all visuals into three.js and WebGL
→ Blended nostalgia with modern tech




The result.
A web-native experience that feels like a mini game.
Fully interactive, browser-based 3D world.
Earned a w3 Award for design + innovation.
Retro vibes. Real-time performance. Built to move.
Explore it here → https://games.withgoogle.com/
Projects
Google for Games
TravelWifi, Traveling
Disney, Disney after dark
hims & hers, J.Lo
hims & hers, Packages
hims & hers, Now at Target
hims & hers, Jack in the box
Postmates, Issa Rae The receipt
Meta, What we know about work
Nature Made, Vitamins are personal
New content project in mind?
Hey, don't skip one beat!
Sign up and get the creative wins, our special offers on content, the ugly lessons, and the real stories no studio ever shares.
We're always looking for new designers, animators and production partners to join the Blacksmith Community.
Ⓒ Copyright 2025, Blacksmith Co. Inc