3D rendering is a powerful tool for the automobile industry, and it's no surprise that it's making a big impact in the world of advertising. One of the biggest advantages of 3D rendering is …

Personally, I've always believed, and also according to metrics, having a brand avatar is an important aspect of content marketing for any company. It allows for a consistent representation of the brand's values and …

Make what you love! Stop thinking too much. That is the mindset we inherit from watching the work of Rachael Doucette in this edition of Brief.

Get to Know the Animation Content Production Process. Unlike live-action timelines, animation timelines require better pre-production, but they have less "we can fix it in post" magic. It's important that the choices you make …

We fell in love with MIGRANTS, a story told by 5 students at Pôle 3D, mainly because its beautiful style, composition and colors. Along with four new pretty pieces.

Brief is a curated digest by Blacksmith, consisting of 5 FAST links to content production, design, animation & technology inspiration, and articles.

Brief is a curated digest by Blacksmith, consisting of 5 FAST links to content production, design, animation & technology inspiration, and articles.

Google For Games, wins gold at the W3 Award. Blacksmith developed the original 3D design direction for this immersive, fully-explorable 3D experience that captures that same sense of wonder for game developers — allowing …