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Meta
What we know about work?
Hooking up with the creative wizards at Meta, Blacksmith launched into an epic animation project diving deep into workplace vibes. The mission? Capture Meta's deep-dive research on the in-office vs. remote work showdown in a way that’s as captivating as it is insightful.
We didn't just stick to one vision; we went all out with four snappy 30-second 2D animations. Meta's sharp scripts were our guide, leading us to blend playful kinetic typography with sleek, minimalist illustrations. The result? A visual journey that’s both fun and thought-provoking.
The narratives stole the spotlight, capturing the intricate dance between in-office camaraderie and the remote work realm. One storyline shone a light on how remote work reshapes our collaborative landscape, presenting a paradox: tight-knit circles of colleagues form deep connections, yet networks shrink.
The burning question? "How do we empower hybrid workers to build expansive networks?"
We pulled together a killer squad: a creative director with vision, an illustrator and designers with flair, nimble animators, and a wordsmith extraordinaire.
This dream team nailed it, blending typography and slick illustrations to make the script narratives pop. It was a symphony of skills and pure creative magic.
Collaboration knew no limits in our digital playground. We kicked things off with text-based storyboards, growing them from a space of pure, unfiltered fun.
These morphed into charming designs and illustrations, each one a creative bloom. With every nod of approval, we dove headfirst into production.
The big challenge? Crafting visuals that vibed with the script’s melody without stealing the show.
Our secret recipe? A perfect mix of typography and slick minimalism. Typography swirled like poetic notes, while minimalist illustrations whispered in perfect harmony.
Digital high-fives all around as Meta’s team enjoyed the animations. The internal launch got positive feedback, showing they hit the mark.
With a blend of humor and creativity, these animations captured the essence of work dynamics.
Teaming up with Meta, Blacksmith’s animation team thrived.
We turned research into vibrant visual stories that brought workplace insights to life. Typography and art worked together seamlessly, creating something impactful. The feedback from Meta’s crew highlighted the effectiveness of storytelling through animation, showcasing the power of creative collaboration.
We're always looking for new designers, animators and production partners to join the Blacksmith Community.
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