grab
A TASTY SYSTEM FOR DRINKWORKS TO DEVELOP PRODUCT PHOTOGRAPHY.
We got our hands dirty, straight up!
Drinkworks, a joint venture between Anheuser Busch and Keurig and the producer of the Drinkworks Home Bar by Keurig, needed product photography for their pods, which works much like Keurig’s coffee pods but for cocktails. They're little recyclable plastic containers consisting of liquid, not powder, and the tubes in which a set of four pods comes in. Now to the problem. Their product didn't exist to be photographed yet.
We teamed up with the magical geniuses over in Boston to figure it out. The result? A 3D product 'shoot'. A modular Photoshop template rendered in layers which lets Drinkworks, with ease, pick and choose render assets to use in their various marketing channels were created. At 4K resolution. The template comes with two camera angles, but alternative views can be added easily. The layers all consist of shadows, reflections, the tubes, the pods (all in separate layers), and the backdrop. With that said we left Drinkworks in full control of compositing after the fact that we were out of the picture. Now that's delicious, baby!
A TASTY SYSTEM FOR DRINKWORKS TO DEVELOP PRODUCT PHOTOGRAPHY.
We got our hands dirty, straight up!
Drinkworks, a joint venture between Anheuser Busch and Keurig and the producer of the Drinkworks Home Bar by Keurig, needed product photography for their pods, which works much like Keurig’s coffee pods but for cocktails. They're little recyclable plastic containers consisting of liquid, not powder, and the tubes in which a set of four pods comes in. Now to the problem. Their product didn't exist to be photographed yet.
We teamed up with the magical geniuses over in Boston to figure it out. The result? A 3D product 'shoot'. A modular Photoshop template rendered in layers which lets Drinkworks, with ease, pick and choose render assets to use in their various marketing channels were created. At 4K resolution. The template comes with two camera angles, but alternative views can be added easily. The layers all consist of shadows, reflections, the tubes, the pods (all in separate layers), and the backdrop. With that said we left Drinkworks in full control of compositing after the fact that we were out of the picture. Now that's delicious, baby!
A TASTY SYSTEM FOR DRINKWORKS TO DEVELOP PRODUCT PHOTOGRAPHY.
We got our hands dirty, straight up!
Drinkworks, a joint venture between Anheuser Busch and Keurig and the producer of the Drinkworks Home Bar by Keurig, needed product photography for their pods, which works much like Keurig’s coffee pods but for cocktails. They're little recyclable plastic containers consisting of liquid, not powder, and the tubes in which a set of four pods comes in. Now to the problem. Their product didn't exist to be photographed yet.
We teamed up with the magical geniuses over in Boston to figure it out. The result? A 3D product 'shoot'. A modular Photoshop template rendered in layers which lets Drinkworks, with ease, pick and choose render assets to use in their various marketing channels were created. At 4K resolution. The template comes with two camera angles, but alternative views can be added easily. The layers all consist of shadows, reflections, the tubes, the pods (all in separate layers), and the backdrop. With that said we left Drinkworks in full control of compositing after the fact that we were out of the picture. Now that's delicious, baby!
Services:
Direction
Modeling
CAD clean up / Reptopologizing
Texturing / Shading
Lighting
Layered rendering
Post-Production
Credits:
Chief Product Officer:
Kristin McNelis
Creative Director:
Christian Johansson
Senior Designer:
Vanessa Weego
More work
TravelWifi Website Header3D Animation
Nurish2D Animation
Google for Games3D Design
Packages3D Animation
Hims & Hers, Target3D Animation
Jack in the box3D Animation
Drinkwork, Pods & TubesProduct
Duo MeshesPLAY
Nike AssemblyPLAY
Drinkworks Showroom3D Animation
Puma Azzurro2D animation & Illustration
Star Wars2D Animation & Design
Glassdoor Explainer2D Animation
Stimuli3D Animation
MicroventionProduct
Viagra Packing3D animation
Gatorade Karl Anthony Towns2D Animation
Science & Star Wars2D Animation
GRAB THE BRAND NEW,
NOT BORING,
ISSUE OF BRIEF.
Take me there →
GRAB THE BRAND NEW,
NOT BORING, ISSUE OF BRIEF.
Take me there →
GRAB THE BRAND NEW,
NOT BORING, ISSUE OF BRIEF.
Take me there →
GRAB THE BRAND NEW,
NOT BORING,
ISSUE OF BRIEF.
Take me there →
GRAB THE BRAND NEW,
NOT BORING, ISSUE OF BRIEF.
LOS ANGELES
13488 Maxella Ave.
Los Angeles, CA, 90292
United States
LA@blacksmith.ooo
LOS ANGELES
13488 Maxella Ave.
Los Angeles, CA, 90292
United States
LA@blacksmith.ooo
LOS ANGELES
13488 Maxella Ave.
Los Angeles, CA, 90292
United States
LA@blacksmith.ooo
LOS ANGELES
13488 Maxella Ave.
Los Angeles, CA, 90292
United States
LA@blacksmith.ooo
LONDON
25A Bavaria Road
N19 4 EU, London
United Kingdom
UK@blacksmith.ooo
LONDON
25A Bavaria Road
N19 4 EU, London
United Kingdom
UK@blacksmith.ooo
LONDON
25A Bavaria Road
N19 4 EU, London
United Kingdom
UK@blacksmith.ooo