Glassdoor Explainer

Blacksmith helped recruitment company Glassdoor explain their business to their current user and future with intent to expand their following.

Services:
Design Direction
2D Illustration
3D Illustration
2D Animation
3D Animation
Dynamic Simulation
Character Animation
Rendering

Credits:
Creative Director: Paul Wang
Art Director: Jille Natalino
Brand Designer: Lewis Hazen
Design Director / Producer: Christian Johansson
Illustration: Mikael Selin
3D Illustration: Christian Johansson 

On the road to identifying the visual style for Glassdoor these are some concept, sketches and illustrations we went through.