When Puma won the contract to outfit the Italian national soccer team, they wanted to share their Forza Azzuri feels with the world. Blacksmith partnered with agency SyrupNYC to generate a compelling ad that merged Italy’s fave athletes with fresh, engaging animation. The branded content played to a delighted audience of 42,000 on the JumboTron at Italy v Uruguay in 2011, and garnered over half a million views on YouTube.
Services:
2D Animation
Illustration
2D/3D Tracking
Credits:
Creative Director: Jakob Daschek
Design Director: Christian Johansson
Producer: Christian Johansson
Illustration: Mikael Selin
Animation: Christian Johansson
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13488 Maxella Ave.
Los Angeles, CA, 90292
United States
LA@blacksmith.ooo
13488 Maxella Ave.
Los Angeles, CA, 90292
United States
LA@blacksmith.ooo
13488 Maxella Ave.
Los Angeles, CA, 90292
United States
LA@blacksmith.ooo
13488 Maxella Ave.
Los Angeles, CA, 90292
United States
LA@blacksmith.ooo
25A Bavaria Road
N19 4 EU, London
United Kingdom
UK@blacksmith.ooo
25A Bavaria Road
N19 4 EU, London
United Kingdom
UK@blacksmith.ooo
25A Bavaria Road
N19 4 EU, London
United Kingdom
UK@blacksmith.ooo