Puma x Azzurro

When Puma won the contract to outfit the Italian national soccer team, they wanted to share their Forza Azzuri feels with the world. Blacksmith partnered with agency SyrupNYC to generate a compelling ad that merged Italy’s fave athletes with fresh, engaging animation. The branded content played to a delighted audience of 42,000 on the JumboTron at Italy v Uruguay in 2011, and garnered over half a million views on YouTube.

Services:
2D Animation
Illustration
2D/3D Tracking

Credits:
Creative Director: Jakob Daschek
Design Director: Christian Johansson
Producer: Christian Johansson
Illustration: Mikael Selin
Animation: Christian Johansson