META
Services
Design Direction
Editing
3D Animation
Post-Production
Music Composing
Versioning
Meta came to us with a time-sensitive challenge: bring a 40-second brand story to life using a patchwork of existing content, without source files for key assets, including their signature music track. They needed a cohesive, high-end edit that didn’t just feel like a mashup—but a branded, cinematic moment built to move fast and leave a mark.
EXECUTION
We built the entire video from the ground up, editing Meta’s proprietary footage into a sleek, high-tempo narrative that balanced clarity and energy. Our design team developed a custom graphic system of 2D/3D motion cards layered over branded 3D environments, built specifically to match Meta’s visual language and inject dimensionality without distraction.
One big problem: Meta no longer had the original stems for their core music track. So we re-composed it from scratch. Same rhythm. Same energy. Slightly different melody, but indistinguishable in vibe. It was bold, fast, and solved the creative bottleneck without compromising brand integrity.
Where did we land? A custom-built visual and sound experience that looked like it belonged—ready for screens big and small, and worthy of a brand like Meta.
Cutdowns
LA@blacksmith.ooo
SWE@blacksmith.ooo
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