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3D is Revving Up the Automobile Industry: Here’s How.

3D rendering is a powerful tool for the automobile industry, and it's no surprise that it's making a big impact in the world of advertising. One of the biggest advantages of 3D rendering is …
January 16, 2023
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3 min read
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Find out How a Brand Avatar Can Elevate Your Content Marketing.

Personally, I've always believed, and also according to metrics, having a brand avatar is an important aspect of content marketing for any company. It allows for a consistent representation of the brand's values and …
January 7, 2023
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2 min read
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BRIEF, Issue #11

Make what you love! Stop thinking too much. That is the mindset we inherit from watching the work of Rachael Doucette in this edition of Brief.
September 12, 2022
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2 min read
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These 5 Bullets on Content Production for Marketing Will Save You a Pretty Penny.

Get to Know the Animation Content Production Process. Unlike live-action timelines, animation timelines require better pre-production, but they have less "we can fix it in post" magic. It's important that the choices you make …
August 22, 2022
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4 min read
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BRIEF, Issue #10

We fell in love with MIGRANTS, a story told by 5 students at Pôle 3D, mainly because its beautiful style, composition and colors. Along with four new pretty pieces.
August 15, 2022
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1 min read
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BRIEF, Issue #9

Brief is a curated digest by Blacksmith, consisting of 5 FAST links to content production, design, animation & technology inspiration, and articles.
August 2, 2021
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1 min read
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BRIEF, Issue #8

Brief is a curated digest by Blacksmith, consisting of 5 FAST links to content production, design, animation & technology inspiration, and articles.
January 14, 2021
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2 min read
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Gold for the ‘smith at the W3 Awards.

Google For Games, wins gold at the W3 Award. Blacksmith developed the original 3D design direction for this immersive, fully-explorable 3D experience that captures that same sense of wonder for game developers — allowing …
December 22, 2020
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1 min read

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