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TravelWifi.
Wireless Internet on the Go.
TravelWifi emerges as a pioneer in the realm of seamless connectivity, shining a light on the possibilities of global communication for the mobile user. As we embarked on producing their first animation for web, our objective was to move beyond the stereotypical presentations prevalent in tech. We aimed to capture the essence of TravelWifi's mission by delving into the exploration of places through the captivating lens of motion picture.
TravelWifi faced a significant challenge: transforming a technical product into an engaging, relatable experience. The difficulty was in effectively conveying the purpose of their hotspot to travelers, remote workers, and students, who needed to immediately understand its value. The hotspot, offering connectivity in over 130 countries with 4G LTE speeds, needed to be presented in a way that showcased its impact on users' lives.
To address this, Blacksmith created a succinct, abstract narrative that broke away from conventional promotional tactics. Our goal was to do more than just explain how the hotspot works; we aimed to reveal why it's essential. We crafted a story that would take viewers on an enthralling journey, highlighting the dream of global connectivity and turning it into a tangible reality.
We're always looking for new designers, animators and production partners to join the Blacksmith Community.
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